The UK online marketplace, Not On The High Street, went through a major digital transformation which included both a replatforming project as well as a UX redesign.
In this 15-minute Quantify This episode, we will explore the challenges they faced, employing data-driven design decisions, and how to keep the customer at the center of the entire process.
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency.
Learn how Quantum Metric is changing the definition of Digital Analytics here.
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Lars is a dedicated advocate for customer experience and business value optimization, collaborating with diverse teams to ensure seamless digital interactions. His expertise in process improvement and strategic management, showcased in his 2021 book "Digital Customer Experience Engineering," reflects his mission to enhance digital value for both enterprises and end users.
