Whether you’re a marketer, product leader, or digital executive, this session will equip you with the tools to reduce friction, optimize customer journeys, and drive rapid conversion in a world where buying decisions happen in seconds.
In this session, we’ll dive deep into:
• The evolution of customer experience and how customer expectations have changed.
• What defines a great customer experience and how organizations can create a seamless internal integration.
•The critical role of reducing friction in the customer journey, and how to measure and address it effectively.
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency.
Learn how Quantum Metric is changing the definition of Digital Analytics here.
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Lars is a dedicated advocate for customer experience and business value optimization, collaborating with diverse teams to ensure seamless digital interactions. His expertise in process improvement and strategic management, showcased in his 2021 book "Digital Customer Experience Engineering," reflects his mission to enhance digital value for both enterprises and end users.
